Trademarks and Licensing
Effective Date: 01/01/2004
Last Updated: 12/13/2011
Policy Owner: Coyle, Cindy
In 1996, the University of Georgia (UGA) created its trademark management and licensing program to establish a foundation for promoting and protecting the use of its trademarks. Over the years, the traditions and spirit shared by the UGA family have increased the demand for association with products that feature the University's trademarks. The use of UGA's trademarks extends through all facets of the University. Therefore, it has been the practice that the UGA Division of External Affairs, Offices of Financial Services (UGAEA) and Public Affairs (UGAPA), in conjunction with the Office of Legal Affairs (OLA) and the UGA Athletic Association (UGAA), maintain a university-side perspective. As such, this function is under the direction of the Office of the Senior Vice President for External Affairs. The University has contracted with the Collegiate Licensing Company (CLC), the nation's leading collegiate licensing and marketing representative, to enhance the University's efforts in this area.
The mission of the Trademark Management and Licensing program is three-fold:
- To ensure proper use and application of the trademarks that have become associated with the University of Georgia.
- To strengthen the trademarks through relationships with retailers, licensees, campus departments, student organizations, alumni, and fans.
- To generate revenue to enhance private funding for academic support.