UGA Alumni Association:


Archives



08.13.2013

40 Under 40 Spotlight: Lindsey Groepper (ABJ ’01)

When Lindsey Groepper (ABJ ’01) was a UGA soccer player, she quickly learned the importance of time management.

"Being a student-athlete at Georgia had a very big impact on who I am today. From day one, I had to learn time management and how to prioritize. Each day was a struggle between training, studying and – of course – socializing. I had to figure out the importance of balance at a young age, as well as what it means to be in charge of how you choose to spend your 24 hours each day,” Groepper said.

Groepper, who is proud of the balanced and fulfilling life she leads, graduated from UGA in 2001. From 2002 to 2005, she was an account executive with FleshmanHillard in Chicago. In 2005, her husband’s job led to their relocating to Indianapolis, Ind., where the alumna responded to a job listing for BLASTmedia

BLASTmedia Chief Operating Officer Mendy Werne, who nominated Groepper for the 40 Under 40, cites Groepper's key role at the company, saying, “Lindsey was the first employee we hired at BLASTmedia. As a former soccer player at Georgia with experience at a leading PR firm in Chicago, we could only hope her qualities in real life were as good as they were on paper. Boy, were they ever – and much more so. Lindsey is a rare talent. We are lucky to have had her passion and dedication for the past 8 years. She will be an essential part of the agency’s future.”

Groepper is now president of BLASTmedia. She is responsible for the agency’s new business development, fostering relationships with key clients, overseeing client communication strategies, analyzing campaigns in order to maximize ROI and operational efficiency. Between Spring 2012 and Spring 2013, she brought in more than $1 million in annualized new business revenue, including acquiring rapper 50 Cent’s new audio brand, SMS Audio, as a new client.

I am impressed by Lindsey’s successful career and life balance. I hear that she has a pair of beautiful 3-year-old twins that she is raising while also finding time to volunteer at an assisted living facility in Indianapolis. Impressive! Congratulations on being one of this year’s UGA Alumni Association 40 Under 40, Lindsey!

Share on Facebook Tweet this Blog Share on LinkedIn Google+


Recent Entries


03.04.2015

Alumnus Spotlight: Alex Crevar (AB '93)

The University of Georgia, which ranks among the top 20 public universities by U.S. News & World Report, has a student body of more than 34,000. While many students arrive at UGA right out of high school, many do not. For example, consider journalist Alex Crevar (AB '93). After graduating from UGA in the early 1990s, Alex spent nearly 20 years traveling abroad and working as a freelance journalist, contributing to The New York Times, Men's Journal, National Geographic and more.

Alex has returned to UGA to pursue a masters degree from the Grady College of Journalism and Mass Communication. He still works full time as a travel editor for Paste Magazine and part time as a spin instructor at the Ramsey Student Center. Assistant Director of Communications Jamie Lewis (AB '12, AB '12) sat down with Alex to discuss the biggest changes he's noticed at UGA since his undergraduate years and what it's like to return as a non-traditional student. 

What prompted you to first attend UGA? What was your major and were you involved in any students activities?

UGA was one of the only schools I applied to and it was where all my friends were. Frankly, in those days, it was not a hard place to be accepted. I knew I would have fun. As a student, I was a communications major. I ran triathalons and played ultimate frisbee for UGA. I took a semester off to ski. I had a great time and still graduated with fairly good grades. 

What did you do between graduating from UGA the first time and returning to earn your masters? How did your time at UGA prepare you for your career?

For the last 18, I have been a journalist. I lived between Europe and the U.S., covering travel for a variety of newspapers and magazines. 

During my time at UGA, I became an adult -- of sorts -- and someone who was confident that he could try new things and visit new places. UGA and Athens have always been comfortable for me and because of those roots, I could live elsewhere knowing I always had a place to return, which is no small thing for any person. 

  

Alex during his undergraduate years at UGA in the early 1990s

What made you want to return to Athens and UGA?

I came back to earn a masters in journalism. I want to eventually teach journalism at the college level while continuing to freelance. 

Briefly discuss some of the biggest differences between your first time at UGA and now? How has campus changed, biggest difference in the student body, etc.

The biggest difference, without question, is technology. There was no Internet when I attended UGA. Now, of course, people are on their phones and laptops all the time. I find myself a little frustrated by the constant need to be in touch by device and the Internet.

The students today seem to be much more focused on school than I was ... or my friends were. But again, UGA wasn't the kind of place you had to fight to get into back then. Having said that, my generation loved Athens for Athens. Largely we were here because of the town. It seems that students are here now more for the school, which is appropriate, of course.

Are you interested in returning to UGA to earn a graduate degree? Click here to learn more about opportunities with UGA's Graduate School, which has many nationally ranked programs.

Share on Facebook Tweet this Blog Share on LinkedIn Google+

02.25.2015

Alumna Spotlight: Sara Alread (BFA ’09)

Sara Alread (BFA '09) of Saint Simons Island, Georgia successfully launched her business, Little River Designs, in April 2013. The web-based business features rustic hand-crafted, wooden designs for the Southern home. Litter River Designs is a family business in every sense of the word. Sara's father is a carpenter, while her mother and sister serve as constant inspirations for new designs. The idea to create Little River Designs came in the form of a new family member. 

Sara shares how Litter River Designs got its name, "On November 30, 2011, my nephew, River, was born. He became our inspiration and official mascot. We were already making signs, planning weddings and building furniture for ourselves when friends became interested in what we were creating. Soon after River was born, Little River Designs began."

Little River Designs centers around a timeless family tradition: tracking grandchildrens' growth-spurts on the wall at grandma's house. Little River Designs' most popular item is the wooden Grow Chart Rulers.

      

Grow Chart Rulers by Litter River Designs

Today, Little River Designs continues to develop its online business and clientele. A recent expansion includes a line of wedding signs and the personalization of all Litter River Design products. As Sara and her team grow the Little River Designs line, they have gained the attention of a few big crafting and design websites. The business has been featured on SwissMiss, Sweet Peach, 100 Layer Cake, Rustic Wedding Chic, Golden Isles Magazine, and in the Atlanta Journal Constitution.

To learn more about Sara and Little River Designs, check out the website and Facebook page.

Share on Facebook Tweet this Blog Share on LinkedIn Google+

02.23.2015

Sisters Rethink “Something Borrowed”

Sisters Ashley Steele (ABJ ’06), of Charlottesville, Virginia., and Cali Brutz (AB ’08), of Athens, Georgia., own and operate two businesses that are modernizing the wedding industry. Steele and Brutz began working together in 2008 at the ages of 24 and 22, respectively. At the time, Steele was planning her own wedding and Brutz was a photographer. During the wedding planning process, the pair identified a number of issues that arise for the soon-to-be brides. Looking to solve those issues sparked several entrepreneurial projects.

The duo's latest venture, Borrowing Magnolia, uses a concept similar to that of Rent the Runway and Warby Parker in that brides will be able to rent wedding dresses for their big day directly from Borrowing Magnolia. The dresses available for rental will be provided by former brides who are interested in earning extra cash by lending their gown to another individual. Borrowing Magnolia ensures that the dresses are in good quality by limiting each dress to three rentals annually and five total. Sizes range from 0 to 24 and alterations are available as long as the changes are reversible

Borrowing Magnolia lives to serve the bride. The sisters ensure the brides-to-be that, "Borrowing Magnolia is committed to helping you find your dream gown, the way the modern bride does the dress. We make it easy for you to buy or borrow a designer gorgeous gown at a fraction of the retail cost, while still having a white-glove personalized boutique experience from start-to-finish. Look fabulous in your dream dress, save some cash, go green, and focus on what really matters on your wedding day. That’s what we’re all about."

The sisters have obviously been bitten by the entrepreneurial bug and show no signs of stopping. This year, Borrowing Magnolia is expected to have over 800 dresses in their collection by the end of the year; the business was featured in the New York Times’ Style Section; and reality show producers are in talks of covering their business endeavors.

Congratulation to Ashley and Cali on their stellar sucess and best wishes as they continue to help women live their dream weddings. 

Share on Facebook Tweet this Blog Share on LinkedIn Google+

Next Page
Thank you to our Affinity Partners
Bank of America
Marsh Liberty Mutual